Thursday, February 19, 2009

How will professionally written materials increase profit?

When the economy is pushing your business to reduce costs, be aware of the waste of resources caused by poorly written materials, and consider using the services of a writing specialist. Enjoy these benefits when you work with professional writers:

1. In-house documents are concise and effective.
a. Project managers have clear goals in mind and a path for navigating pitfalls. Less waste of time and resources results in greater profit.
b. Job descriptions detail requirements and duties, making hiring easier and training more effective. Fewer hiring mistakes and more efficient training yields greater profit
c. Business plans clarify essentials. Update yours to reflect the changing business landscape. Clarity and certainty result in fewer missed opportunities and more effective management of risks.

2. Web copy expresses your mission and approach, while making it intuitive for customers to use your site. Web users return to your site more frequently, bookmark it, and send links to connections, resulting in more clientele.

3. Advertising content is geared for your target audience and planned to attract their loyalty. Successful ad copy brings you goodwill and customers, increasing the bottom line.

Your business communications are essential. Avoid poorly drafted documents that drag down profits. WordBuilt can edit your current materials or work with you through the entire development process.

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